Car Making Is Dead, Long Live Car Making.
Car manufacturing is finally dead, or at best terminally ill. No manufacturer wants to, or is able to build in Australia. An industry that has spawned significant innovation, even on a global arena, and supported hundreds of thousands of Australian jobs for decades is breathing its last gasping breaths.
Put simply, we cost too much, don’t build enough and don’t sell enough to be viable.
In the rough and tumble global market place today it’s survival of the fittest, the most nimble and importantly, the lowest cost manufacturers.
Charles Darwin once allegedly remarked “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Industries, and for that matter economies, that cannot or will not change their thinking, methods, practices and strategies to face this new century are doomed.
The Australian car industry is the latest evidence of this fact.
No amount of posturing or political kite flying can alter the facts that in a competitive global market place, industries that are not globally competitve, globally efficient and globally innovative will perish.
Sooner or later, tax payers get tired of subsidising loss making industries.
Other industries should take note.
Author Neil Findlay
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