Communication.
60% of all management problems are the fault of bad communications: not bad people, not bad policy, just bad communications. Peter Drucker
Great leaders leave indelible footprints in the passage of time, often spanning generations. Unmistakable evidence, markers of where they have been.
Regardless of when, and where they walk, great men and women leave their footprints, revealing with clarity their spirit, courage and the direction they were going, along with encouragement to follow in their footsteps.
Throughout history humans, people, have needed to communicate with each other. For all sorts of reasons ranging from social, because we are naturally gregarious, to survival as there is without question strength in numbers.
Early on, humans realized that they were individually and collectively better off by relating to other humans. They could harvest, hunt and live more productively if they worked together. To hunt in packs, if you will. Of course, this meant that they had to be able to transmit information between each other, as and when needed.
Generally, the parties involved were fairly close to each other, most often within sight, allowing each other to accurately gauge both the content and context of the intended communications, often as much by what they saw as what they heard.
Fast forward a few thousand years and the quest for better communication, combined with incessant innovation meant that we have moved on from the simple means used millennia ago to today’s wireless and electronic knowledge and message transfer. The only Twitter observed in 5000 BC was that heard from winged residents in the trees, and the only Facebook they could relate to was that which was literally in their face.
The downside of efficient, modern communications is that, generally, the sender and receiver are no longer face to face, although increasingly we can be virtually face to face almost anywhere now should we so desire. Therein lies the root of much of today’s organizational dilemma, since science tells us that most of our ability, our effectiveness in communicating comes not from our words, as in the actual words used, but the audible way they are spoken, and the visual body language we employ when we are communicating.
In fact, regarding our message, it is claimed that people only get 7% of it by the words we say, 38% by the way we say those words and 55% by the body language we employ whilst saying them.
In modern communications amongst businesses, organizations, and of course in relationships, so much is left to the imagination or more particularly to the interpretation of the sender and receiver that the intent of the message is often lost in the transmission and translation of the message.
Quite apart from intentional false information a.k.a. lies, rumors, and sometimes statistics, the potential for even legitimate communications to be misunderstood in this environment is substantial. This of course means that the purpose for which those communications were instigated can be at best compromised, and at worst negated or even become counterproductive.
In any arms length communiqué today it is imperative to be clear, succinct and not leave room for doubt. Whether using post, email, video or perhaps more importantly social media we should be very, very careful to accurately tell the story and clearly speak the message in order to get that message across.
When conducting any discussion of significance, it pays to always conduct the business or relational communication in person. Face to face is best, voice is second best. Then, and only then, should we use electronic means to confirm what has been agreed already. It is then wise to reinforce those verbal communications by repeating the thrust of what was discussed, what was agreed, and then ask for confirmation. Was that your understanding of our discussion and agreement?
Many of today’s problems, inefficiencies and disagreements in business, organizations and indeed in life arise because of misinterpreted communications. Frequently this is not intentional, and the parties start out without malice or bad intentions, but the different wave lengths of the sender and receiver mean that what is said is simply not what is heard.
The footprints of great leaders, who spanned generations and who have previously travelled these paths will often reveal simply, yet profoundly, the steps we should take to ensure our success, to communicate effectively.
Author Neil Findlay
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